All Made Up Hair and Beauty prenton Wirral

ASOS & Boohoo launch beauty ranges

FG_AUTHORS: Who Can Cut It?

With the beauty industry in the UK now worth more than £4bn it’s no surprise more companies than ever are wanting a piece of the action.

ASOS[1] and Boohoo both already have a huge target audience from their hugely succession fashion sites and now they have both branched out by launching their own beauty ranges.

ASOS’ range, which launches later this month, will include 46 different shades of bright bold colours and cover a range of finishes too.

ASOS Beauty

As well as highly pigmented liquid lips, vibrant matte lipstick shades there will also be the ever popular contouring palettes, shimmery eyeshadows, highlighting chubby sticks and bronzers.

According to the brand the collection “is about embracing and expressing the full range of who you are’, and aims at empowering ’20-somethings to confidently be themselves, however they choose to do so.”.

They added: “We believe your face and body are a canvas, an adventure in individual self-expression, an opportunity to experiment and play.”

From what we’ve seen so far we’re loving the range and the names too. They have been created to reflect versions of who we are and how we’re feeling on the inside, from Overqualified and Decisive to Current Mood and Uncompromising – not sure what we’d go for today!

Prices will start at £5 for a lip pencil or eyeliner and will go up to £10 for the Translucent Finishing Pressed Powder.

Boohoo Beauty[2] have also gone for the budget market with their range, that is on sale now, starting from just £4 although it does go up to £18 for a four-piece Precision Brush set.

They have launched with a 29-piece collection but there will be seasonal drops throughout the year, so they can keep up to date with all the latest trends and colours.

There is a a diverse range of products available including contour and highlighting palettes, lip kits, primers, setting sprays and blending sponges (which cost just £4 for two!)

They also offer a wide range of shades and finishes from natural daytime looks to dramatic evening styles,

boohoo beauty

Our favourite product so far is the 3 Shade Highlighter Palette, which costs just £6.

Click here to buy online now [3]and to celebrate the launch if you buy three products you can get 20% off.


  1. ^ASOS (
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  3. ^Click here to buy online now (

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