All Made Up Hair and Beauty prenton Wirral

Social media is more important than ever for beauty brands -

FG_AUTHORS: admin

More people than ever are relying on Facebook and Instagram to help them make decisions about beauty products.

The Teneo Blue Rubicon’s Mobile Makeover Report, which was created on behalf of the social media companies, found that 45% of consumers shop online more now than they did a few years ago and 39% of those use social media to buy their beauty products.

Just under half of those surveyed (44%) admitted to using Instagram to find their inspiration, although checking it 21 times a day is a whole lot of inspiration!

Social Media

Of those people, 67% admitted to taking further action, after seeing something that caught their eye, either buying online or researching the product further.

The study also found that nails are the most talked about topic on Instagram, making up 26% of all hashtags, while eyes and lips were a close second with 21%.

When it comes to Facebook the numbers weren’t a lot different although 69% admitted to being active on the social media platform every day, with 26% using it to find out about the latest launches and research popular products (25%).

It seems reviews still play a huge part in people’s decision making with 42% of those questioned admitting to using Facebook to read reviews of the products and the site has seen a 19% increase in the mentions of beauty in the last year.

74% also admitted to using both Instagram and Facebook to view how-to videos- so make sure you are taking advantage of the trend and can be easily found on line.

As well as adding your salons to our directory for free – our marketing partner More Than Words Media can help with a social media strategy so you can maximise your exposure on line. Visit www.morethanwordsmedia.co.uk[1] if you need help with your PR and social media profile.

References

  1. ^www.morethanwordsmedia.co.uk (www.morethanwordsmedia.co.uk)

Read more http://www.whocancutit.co.uk/2017/05/65246/

Call Us Now

Book an appointment

Prenton Salon

706 Borough Road
Prenton
Wirral
CH42 9JE

0151 608 9654

 Monday  Closed
 Tuesday  10am - 6pm
 Wednesday  10am - 6pm
 Thursday  10am - 7pm
 Friday  9am - 6pm
 Saturday  9am - 6pm

What's The News

Six skin treatments you can grow yoursel…

FG_AUTHORS: Who Can Cut It?For thousands of years, people have been using homegrown plants and other natural ingredients...

Read more

SJ Forbes proud to be giving back to the…

SJ Forbes proud to be giving back to their local community

FG_AUTHORS: Who Can Cut It?For many of us having our hair done is the ultimate pampering experience, after...

Read more

Almost 1 in 3 of Britons would consider …

Almost 1 in 3 of Britons would consider plastic surgery

FG_AUTHORS: Who Can Cut It?New research from Mintel has found that 31% of UK adults would be interested...

Read more