How technology is changing the face of the beauty industry -
FG_AUTHORS: Becky Ashton
Growing up watching programmes and films predicting the future still couldn’t really prepare us for the new technology being unveiled daily.
Phones that can manage your entire life, robots to do your housework and virtual reality headsets to allow ‘blind’ people to see again – who would have thought it.
Now beauty brands are embracing technology to offer customers an even better and more informed shopping experience.
As more and more people are shopping from the comfort of their own home at a time to suit them L’Oreal are introducing Chatbots to help potential customers find just what they need at whatever time they need it – without having to pay customer service staff to work 24/7.
Initially, the functionality will only be accessible in Canada, via the newly opened dedicated AI centre in Montreal, Canada, with Automat.
The Facebook Messenger chatbot service will ask a series of questions to help the customer define their beauty profile before advising them on products to suit their needs.
Facebook first launched chatbots at the 2016 Developer Conference and unveiled the L’Oréal feature at the 2017 conference last weekend.
Lubomira Rochet, Chief Digital Officer and member of L’Oréal’s Executive Committee, said: “We are excited to pioneer this new field of conversational commerce and artificial intelligence and continue to build services that support our products and enhance our overall consumer experience.”
If you’ve got a smartphone (and you’re reading this article) you’ve probably already tried the YouCam app which allows you to take a selfie with a difference.
Using augmented reality technology it allows you to try hundreds of makeup and beauty products without getting off the couch.
Now Estée Lauder has partnered with the brand to launch its Pure Colour LOVE lipstick.
The app uses AR and facial mapping technology for a virtual makeover but for the next month, it will also encourage consumers to try all 30 shades of their new lipstick.
Beauty fans who download the app will be able to try the colour cosmetics across all finishes and will be encouraged to engage in social media.
Until 31 May, shoppers in London, Birmingham and Manchester can also visit their local Estée Lauder stores to try before they buy.
YouCam has created a competition via its Instagram account for UK residents to enter with the chance of winning an Estée Lauder Lip Effect make-up service at Carnaby Street and the entire collection of the new products.
Chris Good, President of United Kingdom & Ireland for The Estée Lauder Companies, said: “As a brand we no longer just sell lipstick.
“We offer the consumer a unique experience – and YouCam gives us the opportunity to bring innovative technology and a real digital-first concept to the make-up-loving millennial.”
Perfect Corp’s CEO, Alice Chang, added: “Together with Estée Lauder UK, we are able to provide the ultimate in-store shopping experience of the future.”
Then we got distracted seeing which hair colour would suit us best and trying to decide whether we could really pull off Katy Perry’s signature look.
So only download the app if you’ve got nothing important you need to do