JOICO launch a new Blonde Life range -
FG_AUTHORS: Who Can Cut It?
If you’ve got colour-treated hair you will know how hard it is to keep it looking as fabulous as it did when you left the salon, which is why there are so many specific products on the market.
JOICO are now adding to the number of products available with the launch of their Blonde Life range, which is available now.
The range has been created specifically for hair that’s been bleached, double-processed or lifted to new heights and promises to “banish the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis”.
As well as three products for the blondies to use at home, they have also created a Lightening Powder which is specifically for hairdressers and promises to “brighten up any salon visit”!
The powder enhances golden strands with an ultra-high-lift formula that safely kicks up to 9+ levels faster than any previous JOICO lightener.
Thanks to the powerful conditioning formula it also means multiple applications are not damaging and breakage is reduced*, while it can also be used either with foils or without.
Also in the range is a Blonde Life Brightening shampoo (£15.50), Blonde Life Brightening conditioner (£16.50) and a Blonde Life Brightening Masque (£17.45), which is designed to hydrate, soften and illuminate blonde hair by neutralising chlorine.
The trio all contain strand-strenghtening Arginine and an exotic blend of nutrient rich Tamanu and Monoi oils, which all help banish the challenges of brassiness, off-tones, damage and fading that blondes would otherwise face.
They also help replenish, hydrate and protect while providing maximum conditioning benefits for strong, healthy and luminous blonde hair.