Estee Lauder launch Pure Color Envy Liquid Lip Potion
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Estée Lauder have taken lip colour to a new level with the launch of their Pure Color Envy Lip Potion, which promises to add depth, dimension and definition to lips.
This is the latest in lip innovation from Estée Lauder and offers a luxuriously lightweight formula that drenches lips with the rich colour intensity of a lipstick, the slip of a gloss, and the comfort of a lip balm.
It is also infused with nourishing oils ensuring lips feel luxuriously soft, smooth, and supple.
The rich colour impact gives lips a visibly fuller, more voluminous and curvaceous look, while the long-wearing properties that maintain colour richness and wear for up to eight hours, lips remain soft throughout the entire day.
The unique formula is also infused with the scent of red currant, mandarin orange and apple blossom.
If that’s not enough then a unique Time Release Encapsulated Moisture Complex with hyaluronic acid boosts lips’ ability to attract, capture and seal-in continuous hydration.
This complex also comprises a nourishing cocktail of oils: avocado oil, jojoba oil and sunflower oil to keep lips super soft and kissable.
Pure Color Envy Liquid Lip Potion comes in 16 different shades including: Nudes to Browns: Naked Ambition, Extreme Nude, Bitter Sweet; Corals to Reds: Fierce Beauty, Cold Fire, Lethal Red, Strange Bloom; Pinks to Berries: Not So Innocent, Pierced Petal, Wicked Sweet, Naughty Naïve, Quiet Riot; and Mauves to Plums: Vague Obsession, Fragile Ego, True Liar, Savage Garden.
Additionally, the brand has announced the launch of its new Pure Color Envy Lip Volumizer.
Formulated with Hyla-Fill Complex, a blend of hyaluronic spheres and hydrating agents help moisturise and smooth lips for a sculpted, curvaceous look but with just a hint of colour.
Both Pure Color Envy Liquid Lip Potion (£25) and Pure Color Envy Lip Volumizer (£23) will be available beginning August 2015.