Good news for red heads from Color Wow
FG_AUTHORS: Who Can Cut It?
If you’re one of millions of women who are now opting to go red out of choice the good news is that Color Wow has finally launched their Red Root Cover Up.
It has taken two years of hard work, tweaking and testing to get the product just right before adding it to their award winning range.
The red mineral-powder formula will cover both grey roots and dark regrowth by binding with the hair and staying in place until it is shampooed out.
Red is the seventh shade in the Color Wow range, and will work for all shades of red including ginger, copper and auburn.
We recommend using the smaller end of the brush for precision
Apply to dry/styled hair.
To cover roots, start with a small amount of powder. Use free hand to pull hair taut at the root.
Dab on visible roots, starting from the scalp and working outward. Repeat as necessary until roots disappear and color looks like new.
To extend highlights, use the side edge of the small end of the brush. Use free hand to pull hair taut at the root. Wherever highlights have grown out, apply blonde powder joining it to the existing highlight.
Note: Let it set for a minute and then you can brush. If you put too much on…just blow off with a hair dryer or use the wide end of brush to dust off.